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10 Reasons to Rent


Image by Carlota Guerrero


1. Your dream wardrobe is finally in your reach!

Have you ever watched Keeping up with the Kardashians secretly hoping for Kim’s wardrobe to be yours? But clothes are expensive and our apartments tend to have a limited storage space that doesn’t include an extra floor for a walk-in wardrobe. You slowly gave up on your dream, maybe even settled for a minimal capsule wardrobe instead as it is much easier to afford and to manage… But here comes a total revolution. What if I told you that this infinite wardrobe of your humble dream is one click away from you? Reason to Rent is a fashion rental stocking a number of your favourite brands so you don’t have to worry about the storage, but can access all of the fancy pieces for the fraction of their original price. How magical!


2. Planet comes first.

It’s no secret anymore that the fashion industry is one of the biggest polluting industries in the world. With fast fashion brands coming up with new collections almost on a daily basis, the Earth can’t sustain all of our textile waste anymore. What can we do if we don’t want to contribute to climate change but we still want to stay in touch with new trends and look glamorous in new clothes? Reason to Rent is the answer. You rent what you want, you wear and then you send it back for someone else to rent. As the life of the garment is being extended less waste is produced and you can enjoy new styles every month absolutely guilt-free.


3. Cleaning is on us.

You love wearing new clothes but cleaning them… not so much. White garments and delicate fabric are especially painful to wash but with Reason to Rent you just do the wearing and we do the rest. Dry cleaning is included in the subscription’s price so you can save time and money. Just keep calm and rent.


4. You can get risky

Are you often in a situation when you see a piece of clothing in the store and you really, really love it but there’s one slight problem… the piece is far out of your comfort zone. Is it bright pink although you only wear blacks and whites? Does it have a revealing neckline that would make all of your polo necks blush? You would like to try it but you would hate it if you spent all of that money only to find out that it isn’t really as your style as you wanted it to be. With rental, you can get as risky or as comfortable as you want. Simply try out new styles, switch them monthly and find out want really suits you.


5. Access as ownership

Are you often in a situation when you see a piece of clothing in the store and you really, really love it but there’s one slight problem… the piece is far out of your comfort zone. Is it bright pink although you only wear blacks and whites? Does it have a revealing neckline that would make all of your polo necks blush? You would like to try it but you would hate it if you spent all of that money only to find out that it isn’t really as your style as you wanted it to be. With a rental, you can get as risky or as comfortable as you want. Simply try out new styles, switch them monthly and find out want really suits you taking ownership of your clothes, take ownership of your style with unlimited access to new pieces at reasontorent.com


6. A cluttered house equals a cluttered mind. Buying new pieces means that you have to take care of them, store them, clean them, iron them and make sure they don’t end up in a big pile of things that once was your floor. How trivial it may sound, the process is tiring, exhausting and takes time and energy you could use more productively. Only having a minimal wardrobe of your own and then renting new clothes as needed frees up a lot of physical and mental space in your life so you can enjoy things that matter.


7. You become a part of something bigger.

Sharing is caring and the same goes for your wardrobe. Renting your clothes allows you to become a part of a community of like-minded people and do your part in saving the planet while still enjoying new clothes. Think of it as sharing the wardrobe with good friends who have the same value and fashion tastes. Amazing, isn’t it!?


8. You save your time on shopping.

Do you hate it when a big event is approaching and on top of a pile of things to do you also need to go shopping for that perfect outfit? So, you run stressfully around shopping centers, local boutiques, and online stores wasting hours and hours of your precious time just to find a dress that you will only wear once. You know it sounds absurd, but you still do it. It is what everyone else is doing. It is your only option… or is it? Just go to reasontorent.com, choose a subscription plan that satisfies your needs and find your perfect clothes from your favourite brands in just minutes. I bet you didn’t know looking chic could be that stress-free.


9. Fashion doesn’t have to cost the earth (as long as you rent it)

This one may be obvious but it is still so important to mention it. When you rent you can have your dream designer pieces for as little as £49 per month. No need to invest your hard-earned cash in fads anymore. Simply rent the newest trends for a small piece of the RRP and enjoy the rest of your money how you like… when was the last time you treated yourself to a facial?


10. It can be the start of something beautiful.

Are you still not convinced rental is for you? We get it, it’s new, it’s unconventional. That's why you can pause or cancel your membership at any time. Try us out when we launch and we are sure that once you discover the enchanting thrill of the endless number of new clothes for a flat price every month, you will never want to go back.

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